A Laboratory Catalogue with a Difference!

The challenge faced by Camlab when designing their 2006 Laboratory Products catalogue was: how to make it much easier for customers to locate the product they want - the catalogue had grown to nearly 600 pages, with several completely new product ranges and dozens of new products. In meeting that challenge, Camlab have created a new catalogue and a new website that will revolutionise the way people buy from laboratory catalogues.

An electronic repository was created for all product information and drives both catalogue and website. This relational database allows customers not only to search for products in the usual way by name or catalogue number (fine if you know what they are!), but to actually filter the database using a whole range of product-specific criteria to focus down to the products that match their exact requirements. These criteria might be the readability of a balance, the measuring range of a colorimeter or even the type of battery used! Having narrowed the field in this way, the product comparator then displays the remaining products for easy selection. Uniquely, the website also allows the catalogue to be searched by application, and customers have access to unbiased technical product reviews and customer feedback to help them make informed choices. The printed catalogue is also easier to use, with a new layout that uses alphabetical product listing and comprehensive cross-referencing, and a CD-ROM version will be available too.

International brands offered for the first time include Sartorius balances, Hettich centrifuges, Purite water purification products and Cecil spectrophotometers, plus the new Camlab Water range of water testing instruments and reagents and Camlab's own range of laboratory chemicals. A new, focused 200 page Water and Environmental catalogue will be released shortly.

Contact Camlab on +44 (0)1954 233110 or visit www.camlab.co.uk for more information.