Eppendorf gets animated to showcase award-winning design and ergonomics

A new interactive website shines the spotlight on five Eppendorf products recognised for their outstanding design and ergonomics. These include Multipette^® stream and Multipette^® Xstream, which won both the coveted red dot design award and an Instrument Business Outlook (IBO) Gold Award, and Mastercycler^® ep realplex, also honoured with the red dot award for product design.

At eppendorf.com/ergonomics (accesible at the Article website), these products are joined by MixMate^®, Microcentrifuge 5424 and Eppendorf Research pipettes on a revolving carousel display. Users can interactively animate each product using their mouse, magnify and view from any chosen angle, and click on ‘hotspots’ to reveal details of features and benefits.

According to Geoff Simmons, Eppendorf UK Marketing Manager, ‘Our pipettes regularly receive awards for their inspiring design and excellent ergonomics. The new interactive microsite is an appropriate way to showcase a selection of products which illustrate Eppendorf’s commitment to excellence in design and ergonomics. These attributes not only make our instruments extremely easy and safe to use, but also facilitate time-saving, for optimimum efficiency in the laboratory.’

Multipette^® stream and Multipette^® Xstream, the world’s first electronic hand dispensers with an easy-to-read illuminated display, are designed according to Physiocare Concept criteria. Light-weight and slightly curved to fit the hand perfectly, ensuring fatigue-free work, they are especially valuable for performing repetitive handling of volatile, viscous and highly dense solutions.

Another red dot design award winner, Mastercycler^® ep realplex combines a space-saving design with intuitive programming and all the features necessary for fast, flexible real-time PCR.

The benchtop MixMate^® with integrated vortexing function has a compact design and an operating concept that is as simple as it is intelligent. Microcentrifuge 5424, with a choice of two control panel options, is designed to be remarkably silent and easy to operate. Found in labs worldwide, Eppendorf Research pipettes offer ultimate versatility with a large selection of fixed, variable and multi-channel options, and ergonomics certified by TÜV Rheinland.