ERT Launches Newly Designed Website Which Underpins its New Dynamic Brand Identity

ERT, a leading provider of centralized ECG and eClinical technology, ePRO and services to the biopharmaceutical, medical device and related industries, today announces the launch of its newly designed website following an extensive and successful company rebrand.

The website is accesible by following the company article webapge link on the right hand side of the screen.

The new and improved website provides an online experience detailing information on ERT’s portfolio of clinical trial solutions as well as all the latest company news and events, which serve to educate customers and facilitate inquiries.

Building on its long established pedigree and reputation in the industry, ERT has adopted an entirely new identity and brand image following extensive external and internal assessment. As a result the website has undergone a complete redesign that now enables users to navigate the site quickly and easily. The contemporary and intuitive design of the website underpins the recently launched brand strategy and new visual identity.

The new website is aimed at giving visitors a better understanding of ERT and its products and services. Comprehensive information is provided on the four new sub-brands of its industry-leading products and services, including ERT Cardiac Safety Solutions, ERT EDC Solutions, ERT ePRO Solutions and ERT Clinical Research Consulting Group. A dedicated resource centre includes a white paper library and product demonstrations, while a separate news and events section provides users and media contacts with clear up-to-date information.

Michael McKelvey, President and CEO of ERT, said: “2009 is an exciting year for ERT as we continue to move forward in establishing the company as the most experienced and reliable partner in products and services for clinical trials. In line with our new brand strategy, we wanted to create a more engaging online experience for our customers and the new website reflects the dynamic new company image and the ERT commitment to quality, customer satisfaction and getting the job done right.”