ESCMID modernizes its branding and communications
Annual ECCMID congress is now ESCMID Global
17 Apr 2024
ESCMID has evolved remarkably over the last few years, and in order to adapt to this new reality, it has decided to strengthen its main brand, ESCMID, and bring all of the various sub-brands more closely together under one large ESCMID umbrella. This includes changing the name of the annual congress to 'ESCMID Global', more closely linking it to ESCMID and highlighting its outreach and perspective beyond Europe.
The upcoming ESCMID Global, formerly ECCMID, in Barcelona (April 27–30) will be the 34th congress and the first one with the new name and look.
In parallel, ESCMID is modernizing its visual identity. The first manifestation of these efforts is the renewed website escmid.org, which was released on April 10, 2024.
The rebrand follows the results of a 2023 in-depth analysis of ESCMID's brand and communication efforts that showed the brand did not sufficiently reflect the increasingly global role of ESCMID and that many were not aware of ESCMID’s numerous activities regarding research, education and guidelines, or of the connection between ECCMID and ESCMID.