If you think you know what a customer need is, think again! Invetech Sponsors Innovation Expert Tony Ulwich at the Clinical Lab Expo 2008

Invetech, specialists in product development and custom automation for the medical, industrial and consumer markets, presents author Tony Ulwich at the 2008 Clinical Lab Expo, on July 29-31 in Washington DC.

The presentation, “If you Think You Know What A Customer Need is, Think Again,” offers companies an opportunity to increase their knowledge in the innovation process in order to better understand customer needs and build more effective strategies to succeed.

The presentation will be held on 29th July from 6:00pm to 7:30pm in the Auditorium at Renaissance Marriott Hotel in Washington, D.C.

Invetech’s Director of Instrument Design & Development, Andreas Knaack said, “At Invetech we understand the entire journey of innovation, from the earliest conceptual phases to product manufacture. Tony’s methodology and approach reinforces our own innovation commitment”.

Invetech, developers and contract manufacturers of devices, instruments, consumables and custom automation systems for biomedical applications, will exhibit at AACC on booth 1825. With a focus on strategic innovation, the company delivers innovative product development and custom automation solutions that are as practical as they are marketable.

For more than 25 years Invetech has been at the forefront of breakthrough developments, changing the landscapes of their key markets. The company’s disciplined approach, in-house capabilities, knowledge and diverse experience, enables it to translate new ideas into outcomes for clients that deliver growth and commercial success.

As an innovation expert, Ulwich has published many notable works including, “What Customers Want,” McGraw-Hill, 2005, Harvard Business Review and Sloan Management Review articles, "The Customer Centered Innovation Map" and "Giving Customers a Fair Hearing.”

By embracing a culture of innovation, companies can discover opportunities for growth and develop a visionary strategy to achieve this. By implementing a new methodology for innovation, one that makes innovation a lean, linear and predictable business process, companies can cut development costs and deliver the products customers really want.