New Clinical Ambassador joins SelectScience

SelectScience^® announces further focus on the clinical diagnostics market with news of Duncan Porter joining as an ambassador. This news follows the recent launch of its new website, zephr.selectscience.net, and a significant investment in new communication capabilities.

Duncan is a proven business leader with an impressive track record of achievements within the healthcare sector at a global level. His strong academic and clinical foundation is combined with experience in development, marketing, sales management, joint ventures and mergers and acquisitions. With an expansive career across corporations such as Thermo Fisher Scientific, Philips and Tasso Inc, Duncan’s appointment will support the planned growth of the SelectScience brand, products and engagement in the global clinical diagnostics market.

Continued digitization in laboratories and the need to more quickly and cost effectively access information is driving 48% of laboratory decision makers to increase their use of online information sources this year, versus an expected decrease in the use of events and magazines*. SelectScience members and users around the world are seeking to connect to other healthcare professionals and to leading manufacturers through quality peer-to-peer content about products and technologies. The publisher provides relevant and in-depth information to those making decisions across key diagnostic areas such as clinical chemistry, hematology, point-of-care and microbiology. It also covers key topic areas such as sepsis, antimicrobial resistance, digital pathology, cardiology and neurology.

On his appointment as a Clinical Ambassador, Duncan said, "I am thrilled to join SelectScience as a Clinical Ambassador during such an exciting time of growth and innovation. With the rapid advancements in clinical diagnostics and the increasing need for accessible, high-quality information, I look forward to contributing to SelectScience's mission of connecting healthcare professionals with the latest insights and technologies. This role aligns perfectly with my passion for advancing healthcare and supporting the scientific community, and I am eager to collaborate with the SelectScience team to drive meaningful progress in the industry."

Manufacturers and laboratory service providers are seeking more effective ways to connect with their target audience, to engage with the feedback of laboratory professionals, to create content and to promote products and brands. SelectScience’s new capabilities will enable improved connection, allowing them to reach the right people, at the right time and in the right way.

Welcoming Duncan, SelectScience CEO Kerry Parker said, “We are excited to welcome Duncan to the SelectScience team as an ambassador and advisor. This appointment alongside our recent investment in new technology, positions the company at the very forefront of transformation in digital communication in the clinical science industry. Ensuring we are ahead of the curve and supporting our members, users and supplier partners to do the same."

*SelectScience annual survey to members 2023.