Nikon Instruments Launches New Website

Nikon Instruments announces the launch this week of its brand new European website, www.nikoninstruments.eu. Based on a user-friendly and easy-to-navigate format, the new website is searchable by discipline, product or industry focus, thereby ensuring that information required by scientists, researchers, industrial or medical professionals is instantly accessible.

The new website includes four key areas: an information centre, containing key information about microscopical terms and techniques; an application notes section, providing specific information about particular applications or technique-specific products; a product area, listing and categorising all available equipment; and a page dedicated to the latest Nikon news. The purchase information area quickly directs the user to the correct supplier, whilst the support section clearly and concisely provides valuable aftercare information.

With links through to both the Americas website and consumer websites, the new-look Nikon Instruments website enables users to view products in real-time across the full range of Nikon’s offerings.

Commenting on the website launch, Chay Keogh, Marketing Manager, Nikon Instruments UK said, “We are delighted with the fresh look of the website. We have worked hard to ensure that it is simple to use, delivers the right information and acts as a truly useful resource for both biological and industrial users alike. Feedback to date has been extremely positive and we are confident that users will mark it as one of their favourites and access it regularly to keep right up to date with the latest developments in ther own particular field of work.”