Promega GoTaq® Goes Green with Latest Hot Start Offer

Promega Corporation, a global leader in DNA and RNA Analysis, will plant a tree for each GoTaq® Hot Start product purchased through May 31st.

This green initiative is designed to compliment the mission of life scientists around the world - to improve the lives of others now and for generations to come. The benefits of planting trees bring a long lasting impact much like the work and discoveries of scientists all around the world.

Appreciating the benefits of even one tree on cleaner air, Promega wants to enable the planting of thousands of trees around the world that will have a positive impact for decades. With support of an international, nonprofit environmental organization, scientists can make a difference right now just with their work.

In addition to planting new trees, we are ensuring saving existing ones by having all the communications for the GoTaq® Go Green campaign being resource-sensitive and based on electronic media rather than paper resources. Progress on number of trees planted can be monitored at the "amplify trees" web site accesible by following the company article webpage link on the right hand side of the screen.

The GoTaq® family of products is a proprietary formulation of Taq DNA polymerase that gives enhanced amplification compared to standard Taq DNA polymerase. The GoTaq® Green Reaction Buffer allows users to load reactions directly onto agarose gels for analysis with a tracking dye for increased productivity and convenience, and contains PCR enhancers that allow reliable amplification of difficult targets.

As the latest addition to the GoTaq offerings, GoTaq® Hot Start Master Mix offer the specificity and sensitivity of an antibody-based hot start polymerase in a convenient, easy-to-use, time-saving format. GoTaq® DNA Polymerase comes in a variety of formulations designed to give users maximum flexibility, control and convenience.