SelectScience announces new website investment for clinical market

Bath, UK: Global science publisher SelectScience^® announces the launch of its new website, zephr.selectscience.net, and news of a significant investment in new communication capabilities. The company has made an important step forward in technology at a time of digital communication transformation.

Continued digitization in laboratories and the need to more quickly and cost effectively access information is driving 48% of laboratory decision makers to increase their use of online information sources this year, versus an expected decrease in the use of events and magazines*. Manufacturers are responding with 45% planning to invest in their own digital marketing tools and 48% investing in their own websites in FY25**.

The new SelectScience website provides faster access to relevant information for clinical scientists and healthcare professionals to get trustworthy answers, more quickly, on the go, and across any device. SelectScience has also invested in new gold-standard email, webinar and data tools to improve effectivity, personalization and relevance of communications whilst staying ahead of the curve around data and digital technology.

SelectScience members and users around the world are seeking to connect to other healthcare professionals and to leading manufacturers through quality peer-to-peer content about products and technologies. The publisher provides relevant and in-depth information to those making decisions across key diagnostic areas such as clinical chemistry, hematology, point-of-care and microbiology. It also covers key topic areas such as sepsis, antimicrobial resistance, digital pathology, cardiology and neurology.

Verified SelectScience members can now enjoy more streamlined access to content such as articles, editorial features, videos, online events, downloadable resources, and receive more relevant content aligned to their current interests and needs. Members also have access to an extensive library of accredited CPD webinars which can be attended live or watched on demand at time that suits them.

Manufacturers and laboratory service providers are seeking more effective ways to connect with their target audience, to engage with the feedback of laboratory professionals, to create content and to promote products and brands. The new capabilities will enable improved connection, allowing them to reach the right people, at the right time and in the right way.

“As a leading digital publisher for 25 years, we know how important it is to understand the industry’s changing needs in order to realise our mission to accelerate science," said Kerry Parker, CEO of SelectScience. "This significant investment in new technology positions the company at the very forefront of transformation in digital communication in the clinical science industry, ensuring we are ahead of the curve and supporting our members, users and supplier partners to do the same."

Visit the new SelectScience website or register as a member to join the community free today. Contact us to learn more about digital and content marketing services.

*SelectScience annual survey to members 2023
**2024 State of Marketing – Outlook on the Science Industry 2024 – SelectScience and Linus