Starlab's new corporate identity

With its new design, Starlab aims to send a strong signal out into the world. The newly focused identity is an affirmation of Starlab's openness to change, its commitment to the future, its strong team spirit, and its passion. With this new corporate identity, Starlab feels confident to continue its successful path into a sustainable future.

In order to create the new corporate identity Starlab looked back at its core values and beliefs:

Passionate since 1998

Since 1998 Starlab has taken on the challenge to make a real difference and support the superpowers of all heroes working in life science. "It's passion that drives us to walk the extra mile, and passion that drives us to perfect every single step."

Passionate and COLORFUL

At Starlab, science is colorful. For its new look, the Company went back to what it really stands for and to what it really believes in, and started from scratch. Starlab looked at what really mattered to the Company and its customers. In the future, one color will pop out in particular: “green”, for sustainability - as sustainability is becoming increasingly important in the lab. Although disposable materials are still indispensable in many areas, one of Starlab's main goals is to continue working on more resource-friendly solutions.

Passionate for FUN

The new design exudes the fun and passion that Starlab has lived for years and mirrors the spirit of scientists and their incredible dedication to their work. With its new identity, the Company want to capture its passion for science and let it flow through everything it does.

Passionate and NERDY

"At Starlab, science is nerdy. We are smart, but that does not mean are not cool. We don´t take ourselves too seriously, but we are liquid handling experts who are passionate about science, innovation, and sustainability."

Passionate for Starlab PRODUCTS

"At Starlab we think of science as a whole. Like our products. Our TipOne pipette tip system and our ErgoOne pipette fit together perfectly, as does our whole product portfolio. Our core brands reflect our identity – both online and offline. We are especially proud of our new webshop where quality and passion can be felt in every Byte. Our products are designed for every-day use in the lab and should be fun at the same time. Each of our products has been given new, highly functional yet colorful packaging so that they can be recognized at a glance.”

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