SelectScience® Product Launch Program Guidelines
What is a Product Launch Program?
- A 3- or 6-month program to generate immediate awareness and leads to drive new product sales.
- Effective pre-, during- and post-launch activities ensure you go to market with endorsements – empowering your customers to advocate on your behalf.
- Interest and desire in your new product are naturally nurtured through the buying cycle via multiple touchpoints and across channels, to provide qualified marketing leads.
Product Launch Programs can be bespoke based on your needs, and a content marketing plan will be provided detailing what is included, but below is an outline of what the Program may look like:
Pre-Launch Content and Message
- Market Research Survey
- Editorial Customer Articles
- Customer Video Interview
- Product Review Generation
During Post-Launch Integrated Promotion
- Publish Articles & Videos
- News & Applications
- Banners
- Editorial Newswires
- Exclusive Emails
- Webinars
- Editorial & Social Media Integrated Promotion, via
Review
- Detailed metrics and reporting.
- Product Review Generation.
Please note:
- Submit news, video and application note content for publication to editor@selectscience.net
- All editorial content is subject to approval by our editorial team. The editors reserve the right to accept or reject articles for publication, and to make amendments to articles before publication.
- Image submissions: Any images supplied for publication must have a license for usage. Any liabilities arising from the incorrect use of an image supplied to SelectScience and published on the SelectScience website will be passed on to the provider and/or their agent. In the event of improper usage of a supplied image, SelectScience will charge an administration fee to the image provider and/or their agent
For more information contact your Account Manager.