SelectScience® Video & Content Creation Services Guidelines

SelectScience® Video & Content Creation Services Guidelines

Engage purchasing scientists with high-quality, independent and peer-to-peer content, created with our expert editorial team. Below are the types of video and content creation services we offer.

What is Video Content Production?

Our Editors will provide you with a high-quality, educational remote digital video interview featuring your experts and customers.
Our trusted and independent brand gives you access to high-profile institutes.
The exceptional results inspire organic sharing while our social media experts guarantee an extended reach through well targeted social media campaigns.

Depending on the program purchased & interviewee, videos are promoted across SelectScience and The Scientists’ Channel:

External interviewees (independent scientists, researchers, KOLs) will be featured on The
Scientists’ Channel (and SelectScience where applicable).
Internal interviewees (employees, in-house experts) will be featured on SelectScience only.

Content Recommendations

A key customer or thought leader.
An internal expert, such as an application specialist, who can talk about the benefits and applications of your technology.

Content Deadline

Interviewee details to be provided 8 weeks before video delivery date.

Content Guidelines

Interviewee details needed include name, email address, title, company, telephone number – additional information such as application area, products being used etc. to be provided in the briefing document that will be shared with you to complete and return to SelectScience.
An Editor will interview your customer or expert from anywhere in the world with remote digital video creation.
A high-quality, 3–4-minute video (.mp4) will be provided, with independent and trusted SelectScience branding. Licensing will be included so you can use the video in your own marketing materials.

Additional email and social media promotion packages are available at an additional cost, or you can use the video in your existing SelectScience campaign. Translation, transcription and subtitling services are also available at an additional cost.

Editorial In-Lab Video

What is an Editorial In-Lab Video?

A video interview with a scientist that takes place in their place of work.
A fantastic opportunity to both showcase their research and also demonstrate how a piece of equipment, method or application enables them to further their research.
A SelectScience branded video that provides an independent and unbiased view.
The production of the video interview with a scientist customer in their laboratory includes video footage of the laboratory and the product in action.

Content Recommendations

A key customer or thought leader in a high-profile institute or hot topic area of science.

Content Deadline

Interviewee details to be provided 12 weeks before video delivery date.
International travel must be booked a minimum of 3 months in advance of the video delivery date as well. Travel to regions outside of North America and Europe may incur additional costs.

Content Guidelines

Interviewee details needed include name, email address, title, company, telephone number – additional information such as application area, products being used etc. to be provided in the briefing document that will be shared with you to complete and return to SelectScience.
Full editorial support: A SelectScience Editor will oversee the production process and will be in attendance on the day of the filming and interviewing of your scientist customer.
A high-quality, 3–4-minute video (.mp4) will be provided, with independent and trusted SelectScience branding. Licensing will be included so you can use the video in your own marketing materials.
Support to publish your content on your own website and your customers’ channels.

Video Filming at a Show

What is Video Filming at a Show:

Showcase your products in action with a 2–3-minute video interview with a product manager/company representative at a conference/tradeshow booth.
The production includes video footage of the conference/tradeshow, booth and the product in action.

Content Deadline

Interviewee details to be provided a minimum of 4 weeks prior to the show.

Arranging your filming slot

Filming slots are allocated on a first come, first served basis.
Filming at the booth/in the exhibit hall can only take place during exhibition hours.
Filming inside the exhibit hall is subject to approval by the host organization and in some instances, approval may need to be sought by you/the sponsor, but we will advise clearly when this is the case.

Content Guidelines

Interviewee details needed include name, email address, title, telephone number, booth number/suite number at conference – additional information such as product being promoted, key applications to be highlighted etc. can be provided closer to the time.
Full editorial support: A SelectScience Editor will oversee the production process and will be in attendance on the day of the filming and interviewing of your scientist customer.
A high-quality, 2–3-minute video (.mp4) will be provided, with independent and trusted SelectScience branding and licensing included so you can use the video in your own marketing materials.
Support to publish your content on your own website and your customers’ channels.

30- or 60-Minute Presentation Filming at a Show

What is Presentation Filming at a Show?

Record your in-person presentation or workshop in high quality and open it up to a wider audience who would not have been able to attend.
Options for a presentation either 30 minutes or a 60 minutes in length.
The production includes high-quality sound recording using wireless microphones.
There will be one static camera angle of the speaker with slides overlayed in post-production. (Any live interaction with the slides e.g. with a pointer will not be recorded.)
The live audience will not be recorded.

Content Deadline

Provide the timeslot for your presentation as early as possible to avoid disappointment. We allocate filming slots on a first come, first served basis. If your time slot is not available, we will not be able to record your presentation.
Let us know the room where the presentation will be taking place and the name of the speaker a minimum of 2 weeks prior to the recording date.
We will require the slide deck of the presentation – this should be sent to us promptly/the day of the presentation to avoid any delays in publication.

Video Extras

Editorial input: Content guidance and storyboarding.
Full editorial support: Full production coordination; from helping to contact your chosen speaker to content guidance, along with attendance on the day of filming and interviewing the scientist.
Voiceover.
Music.

Article Content Production

What is Article Content Production?

SelectScience Editors will provide a high-quality, educational article featuring your experts and customers.
The SelectScience trusted and independent brand gives you access to high-profile institutes.
The exceptional results inspire organic sharing while our social media experts guarantee an extended reach through well targeted social media campaigns.

Content Recommendations

A key customer or thought leader.
An internal expert, such as an application specialist, who can talk about the benefits and applications of your technology.

Content Deadline

Interviewee details to be provided 6 weeks before article delivery date.

Content Guidelines

Interviewee details needed include name, email address, title, company, telephone number and any additional information such as application area, products being used etc. to be provided in the briefing document that will be shared with you to complete and return.

Visual Storytelling Content Production

What is a Visual Storytelling Content Hub?

A co-branded webpage of high-quality visual design that gives the audience access to your best content and information.
Content hub: A bespoke special feature page that acts as a resource library directing users to relevant and related content around a specific topic. This can be:
Portfolio-focused, where users are directed to specific products and associated resources
Resource-focused, where users are directed towards expert information and resources on the chosen topic
Education-focused, which is a hybrid approach with a mix of editorial content, resource downloads, and product information.
Immersive articles: An engaging editorial article that is built with visual storytelling elements around the chosen theme.

Content Recommendations

Up to 10 resources around your chosen application/workflow/portfolio. This can include application notes, videos, webinars, articles, blog posts.
An associated product – applicable information and a SelectScience review, if relevant and possible.

Content Deadline

The completed editorial brief and all content to be supplied at least 12 weeks before delivery date.

Content Guidelines

All provided content will be uploaded and linked to the SelectScience website to ensure a pleasant user experience
Full editorial support will be provided: A SelectScience Editor will provide expert direction during the planning stages, oversee the creation and delivery processes, and support the promotion of this content to the SelectScience audience and across your own channels.
Additional email and social media promotion packages are available at an additional cost, or you can use the content hub in your existing SelectScience campaign.

Infographic Content Creation

What is an Infographic?

A co-branded PDF design with the aim of visually representing information or data in an easy-to-understand format, with minimal text.

Content Recommendations

Data from a recent customer or market research survey.
A specific topic, challenge, or workflow that you are looking to raise awareness of.
An associated product – applicable information and a SelectScience review, if relevant and possible.

Content Deadline

The completed editorial brief and all content to be supplied at least 12 weeks before delivery date.

Content Guidelines

Full editorial support: A SelectScience Editor will oversee the design, from the initial concepts, through to the final PDF version.
The content and format of the infographic will be decided during an editorial-led kick-off call with the sponsor.
Additional email and social media promotion packages are available at an additional cost, or you can use the video in your existing SelectScience campaign.

Image submissions: Any images supplied for publication must have a license for usage. Any liabilities arising from the incorrect use of an image supplied to SelectScience and published on the SelectScience website will be passed on to the provider and/or their agent. In the event of improper usage of a supplied image, SelectScience will charge an administration fee to the image provider and/or their agent.

For more information contact your Account Manager.