Webinars

What is a Webinar?

An educational, online seminar where your experts can engage with your target audience.
Our Premium Webinar Program makes it easy, with expert marketing and editorial support, a complete program of promotion, and dedicated on-demand hosting guaranteeing maximum registrations and sales-ready leads.

Content Recommendations:

The webinar topic should be based on a technique or application area, presenting either best practice or a novel solution to a problem, ideally involving a customer case study.
Your speakers should include at least one customer and/or one application specialist from your company. It is not recommended that sales or marketing professionals present the webinar.
The presentation style should be educational and promote interaction with the audience, rather than a product sales pitch. • Plan to make the presentation last between 30–45 minutes with an additional 10–15 minutes for questions (45–60 minutes total running time, including Q&A).
As an alternative to a standard presentation, consider a roundtable or panel style discussion instead, as this type of content is very popular with our audience.

Types of webinar services we offer:

Premium Webinar Event Benefits:

Generate qualified sales leads from a targeted audience of science professionals.
Improve brand awareness, during the event and in pre- and post-event marketing.
Demonstrate thought leadership and education on specific topics.
Engage with a new audience via questions, downloads, polls and feedback.
Presented by impartial SelectScience editors.
Access to the full details of the registrants and participants.
Continued exposure through on-demand archive.

Includes:

A professional online event hosted by a SelectScience Editor, with a live, pre-recorded or pre-filmed presentation.
Full pre-event promotion to attract an unlimited high-quality audience through:
Promotional emails
Social media promotion
Banners
Editorial promotion
During-event moderation, live questions, poll questions, videos, attendee feedback survey and downloadable documents.
Complete post-event promotion:
Promotional email to all registrants
An editorial article featuring your Q&A to reach more contacts
Social media promotion
Editorial promotion
Gated on-demand version available for 2 years providing up to 200+ additional views over 6 months
A full metrics report with named registrants and qualified leads from those looking to buy now.

Copy Deadline:

Information for the registration page required 7 weeks prior to the agreed broadcast date.
If pre-recording with SelectScience, this will need to be booked in a minimum of 2 weeks prior to the broadcast date.
Poll and seed questions and any resources can be provided the week before the broadcast date.

Copy Guidelines:

A guideline document with a timeline will be provided once the webinar date has been booked. Dual Event Webinar Benefit:
Increase your live attendance rate with a dual session webinar, which offers the chance to showcase your presentation at two different times on the same day, thus generating more traction and engagement with purchasing scientists.

Includes:

Everything in the Premium Exclusive Webinar service, plus an additional timeslot to run the presentation based on your target regions.
Copy Deadline:
Information for the registration page required 7 weeks prior to the agreed broadcast date. If pre-recording with SelectScience, this will need to be booked in a minimum of 2 weeks prior to the broadcast date.
Poll and seed questions and any resources can be provided the week before the broadcast date.

Copy Guidelines:

A guideline document with a timeline will be provided once the webinar date has been booked.

Re-Run Webinar Event Benefit:

Increase the success of your SelectScience webinar event by re-running it with the same content and new Q&A (optional) at a later date.

Includes:

Everything in the Premium Exclusive Webinar service, using your existing SelectScience webinar presentation and copy.

Copy Deadline:

Any changes to the webinar registration page to be provided 5 weeks prior to the broadcast date.

Silver Webinar Program Benefit:

Increase your total attendance rate with a Silver Webinar Program, which offers additional on-demand promotion of your webinar, thus generating more traction and engagement with purchasing scientists. Includes:
Everything in the Premium Exclusive Webinar service, plus:
A Featured Newswire placement to promote the on-demand webinar
An additional email to promote the on-demand webinar to anyone in the audience who did not register for the live event.

Copy Deadline:

Information for the registration page required 7 weeks prior to the agreed broadcast date.
If pre-recording with SelectScience, this will need to be booked in a minimum of 2 weeks prior to the broadcast date.
Poll and seed questions and any resources can be provided the week before the broadcast date.

Copy Guidelines:

A guideline document with a timeline will be provided once the webinar date has been booked.

Gold Webinar Program Benefit:

Increase your total attendance rate and generate more qualified leads with a Gold Webinar Program, which offers additional on-demand promotion of your webinar plus a full re-run of the event later in the year, helping you to reach a new audience.

Includes:

Everything in the Premium Exclusive Webinar service, plus: o A Featured Newswire placement to promote the on-demand webinar o An additional email to promote the on-demand webinar to anyone in the audience who did not register for the live event o A full re-run of your webinar with new Q&A (optional) at a later date.

Copy Deadline:

Information for the registration page required 7 weeks prior to the agreed broadcast date.
If pre-recording with SelectScience, this will need to be booked in a minimum of 2 weeks prior to the broadcast date.
Poll and seed questions and any resources can be provided the week before the broadcast date.
Any changes to the registration page for the re-run will be required 5 weeks before the re-run broadcast date.

Copy Guidelines:

A guideline document with a timeline will be provided once the webinar date has been booked.

Webinar Series Benefit:

Be the market leader in your field, partner with SelectScience on a series of webinars to grow and maximize customer engagement, drive fresh sales leads, and position your brand as the thought leader within a specific technology or application area.

Includes:

Everything in the Premium Exclusive Webinar service, plus two additional webinar events to be run within 6 weeks of the first.

Other webinar services available:

Clinical Webinar Accreditation: Increase webinar registrations by enabling your target audience to receive 2x continuing education credits, such as PACE, ACCENT, and more.

Please note:

We cannot broadcast webinar content that has been created with other publishers, unless the sponsor has the right to use that content and it must be unbranded.
Image submissions: Any images supplied for publication must have a license for usage. Any liabilities arising from the incorrect use of an image supplied to SelectScience and published on the SelectScience website will be passed on to the provider and/or their agent. In the event of improper usage of a supplied image, SelectScience will charge an administration fee to the image provider and/or their agent.

For more information contact your Account Manager.