SelectScience | LINUS
The State of the Marketing and Commercial Landscape
Oct 2, 2025 at 10:30 ET | 15:30 BST | 16:30 CEST
Join this essential session to guide your 2026 marketing planning, alongside other marketing and commercial colleagues. For the second year running, SelectScience and LINUS will share new insights from their recent annual surveys, and with special input from the executive members of the Analytical, Life Science & Diagnostics Association (ALDA).
Hamid Ghanadan, Founder & CEO of LINUS, will present a real-time snapshot of the commercial landscape, covering key marketing and sales dynamics as companies reflect on their performance and prepare for 2026 planning.
Kerry Parker, CEO of SelectScience, will share exclusive findings from scientists on how they discover new products and technologies and connect with suppliers, along with the most influential channels guiding their decisions.
Key learning outcomes:
- Which strategies marketers and commercial leaders are finding most effective today, versus...
- How the scientific audience is researching and making decisions
- How to find and win the customers who are looking for you
- Where to focus your attention and budgets in 2026, with quick wins for better funnel conversion today
Register free now:
Speakers:
Hamid Ghanadan
CEO
LINUS
Hamid is a strategist and marketer, who has extensively studies how technical professionals make decisions and how to influence them. He is the author of two books, titled Persuading Scientists and Catalytic Experiences. He is also the founder and CEO of LINUS, an insight, strategy and innovation consultancy focused on helping the world’s leading science and health organizations grow.
Kerry Parker
CEO
SelectScience
Kerry Parker leads the team at SelectScience, the digital publisher with a mission of accelerating science by connecting scientific communities with trusted solutions. With more than 20 years experience in digital and content marketing in the scientific market, Kerry and team pioneered the concept of content marketing programs and peer-to-peer digital content within the industry.