Evaluating the authenticity of brand perfumes using GC×GC–TOF MS

In recent years, there has been a substantial rise in the number of counterfeit and imitation fragrances on the market that are sold at significantly lower prices compared to the luxury brands. The packaging of such products is often so similar to the known brands that consumers may be unable to distinguish between the genuine and fake goods.

It is therefore important to have confident quality and authenticity testing, to ensure consumers do not receive an inferior product, to protect brand reputation and minimize loss of revenues. In this webinar, we will show how the comprehensive data acquired using GC×GC–TOF MS, coupled with easy-to-use chemometrics software, can deliver fast and confident fragrance profiling.

Attend this webinar to learn about:

• The value of GC×GC for fragrance profiling and how the addition of mass spectrometry provides deeper insights into sample composition, ensuring you do not miss any compound of relevance
• How Tandem Ionisation® can be used to improve confidence in isomer identification and enhance discovery-based workflows
• How smart software workflows can make use of all the raw data to automatically uncover the subtle differences between brand and imitation fragrances

Certificate of attendance

All webinar participants can request a certificate of attendance, including a learning outcomes summary, for continuing education purposes.