WebinarSelectScience Insights
Insights webinar for scientific marketers: How to create content that truly connects with your audience
Insights webinar for scientific marketers: How to create content that truly connects with your audience
Key points:
- How content influences purchasing decisions: Discover how scientists and healthcare professionals search for and consume information, and tailor your approach to their decision-making journey.
- Collaborating with customers and KOLs: Build impactful partnerships with customers and KOLs to enhance credibility and position your brand as a trusted authority.
- Delivering timely, relevant content: Gain proven strategies to align your content with critical decision points, maximizing engagement and driving measurable results.
Moderator
Executive Editor, SelectScience
Dr. Lois Manton-O'Byrne is passionate about science communication and is committed to making complex scientific concepts available for a scientific audience through high-quality content. Lois holds a PhD in Chemistry, and has expertise in drug design, polymerization, many analytical techniques. She has had the privilege of working with some of the most influential scientists globally, including Nobel Prize winners and industry leaders to share their stories on accelerating science.