Expand your brand's reach with CLINICAL24

The clinical diagnostics industry faces major challenges, from workforce shortages to budget constraints, all while navigating the demand for advanced technologies. As a clinical marketer, your goal is clear: reach the right audience, generate qualified leads, and position your brand as the solution to everyday challenges in medical labs.CLINICAL24 offers manufacturers the opportunity to showcase their solutions to these critical issues.

Tackling todays biggest clinical challenges

CLINICAL24 is the largest global media campaign in clinical laboratory medicine, running from October 1 – December 31*.Since launching this month, CLINICAL24 has sparked incredible engagement, bringing together thought leaders and industry advocates in laboratories, associations and societies, and scientific manufacturing to address the critical challenges facing medical labs today – plus showcasing the innovations that are making a difference.

Highlights from the campaign include:

• David Wells, IBMS Chief Executive: Tackling challenges in biomedical science and workforce planning
• Duncan Porter: 8 key trends shaping the future of clinical laboratory medicine
• Sten Westgard: The challenges of quality control in modern laboratory diagnostics
• Dr. Octavia Peck Palmer: ADLM 2024 President on FDA restrictions and workforce shortages

Supported by leading companies and societies, CLINICAL24 highlights the innovations and leaders shaping the future of medical labs.

As the campaign continues to gather momentum, here are the results published in our interim report on October 28:

• 46 unique articles, interviews, downloads, and videos created
• 60+ contributing voices from industry experts and professionals
• 194,349 lab professionals and healthcare specialists reached

Download the full report including exclusive insights into key challenges identified so far, here.

*Extended into Jan 2025 due to outstanding success.

Offer your solutions to challenges identified by our clinical community

It’s not too late to position your brand at the heart of these critical discussions. Whether through social media using the hashtag #CLINICAL24 or by partnering with us to showcase your solutions in lab management, digital transformation, and more, directly to our engaged audience. This is your opportunity to make an impact.

Editorial interviews

If your company has a compelling story that tackles the key challenges facing medical laboratories or healthcare today, we want to hear from you. Sharing your expertise through an editorial interview can enhance your visibility, establish your authority, and position your brand as a thought leader in the field. Check out recent interviews and more here!

With limited interview slots available, now is the time to secure your opportunity. Reach out to us at editor@selectscience.net and let your insights shape the future of laboratory medicine.

Sponsorship and new advertising opportunities

For those providing solutions to key lab challenges, CLINICAL24 has added additional opportunities to get involved, offering tailored sponsorship packages to boost awareness and generate qualified leads.

Your choice of content in:

• CLINICAL24 Newswire: Solutions for Short Staffed Laboratories
• CLINICAL24 Newswire: AI, Machine Learning and Digital Transformation
• CLINICAL24 Newswire: Solving Lab Challenges with Technology Solutions
• Exclusive email with CLINICAL24 branding and editorial messaging (optional) to join the conversation

Custom sponsorship packages are available, but spots are limited. For more information, contact insightsteam@selectscience.com

Supported by: The Association of Diagnostics and Laboratory Medicine (ADLM), the Institute of Biomedical Science (IBMS), The UK Sepsis Trust, Applied Microbiology International, and the Global Sepsis Alliance.