How to create content that truly connects with your target audience

Are you ready to optimize your content creation strategy in 2025? With 53% of marketers prioritizing customer and key opinion leader (KOL) content*, now is the time to lead with strategies that resonate and drive results.

This session is for scientific marketers and healthcare professionals who are looking to gain a competitive edge in their content strategy plans.

Join Dr. Lois Manton-O’Byrne, Executive Editor at SelectScience^®, as she shares proven strategies to connect with your target audience and deliver measurable growth. Backed by years of experience and insights into the scientific and healthcare sectors, Dr. Manton-O’Byrne will cover:

• How content influences purchasing decisions: Discover how scientists and healthcare professionals search for and consume information, and tailor your approach to their decision-making journey.
• Collaborating with customers and KOLs: Build impactful partnerships with customers and KOLs to enhance credibility and position your brand as a trusted authority.
• Delivering timely, relevant content: Gain insight into proven strategies on how to align your content with critical decision points, maximizing engagement and driving measurable results.

This is your chance to elevate your strategy and stay ahead in 2025.

* LINUS and SelectScience, State of Marketing Study, 2024.