Reinnervate to Launch Alvetex® in the US

Reinnervate, an innovative life sciences company driving the adoption of routine 3D cell culture, is delighted to announce the US launch of the Alvetex® 12-well plate and well inserts at SBS.

Alvetex® is a unique and proprietary cell culture scaffold that, for the first time, enables genuine 3D cell growth to be performed routinely and cost-effectively in cell biology laboratories. Using Alvetex® enables researchers to grow cells in a manner that far more closely mimics their growth in vivo than is possible using traditional 2D techniques, greatly improving the accuracy and relevance of in vitro assays.

Reinnervate launched its first product, the Alvetex® 12-well plate, in Europe at the end of November 2010 and it is currently available to researchers via LGC Standards, a leading supplier of cutting-edge research tools in Europe. The Company, which intends to launch Alvetex® products in a range of formats over the next 12 months, will also use the conference to introduce the newest additions to its product range, the Alvetex® 6-well and 12-well inserts.

The addition of the Alvetex® well inserts will provide researchers with an exceptional degree of versatility in how they choose to construct different 3D cell culture models. Through enabling alternative applications, such as long-term 3D cell culture over several weeks, 3D cell growth at air/liquid interface and 3D cell growth with different media constituents, to be performed simply and routinely Reinnervate continues to make genuine 3D cell culture a reality for researchers today.
To learn more about Alvetex® and request a free evaluation of Alvetex®, visit Reinnervate at Booth 1131 at SBS 2011.

HIGHLIGHTED EVENT – TECHNICAL TUTORIAL
In conjunction with the US launch of Alvetex®, Professor Stefan Przyborski, founder and Chief Scientific Officer (CSO) of Reinnervate, will be hosting a technical tutorial at SBS on the use of Alvetex®, titled ‘Optimisation of 3D Cell Growth using Alvetex®’ at 8:00 am on Tuesday, 29th March (room: Miami 1/2). The tutorial will describe how Alvetex® can be used to create 3D cell cultures of important cell lines routinely used in basic research, disease modeling, toxicity screening and drug safety testing.

EXHIBITION BOOTH
To learn more about Alvetex® and request a free evaluation of Alvetex®, visit Reinnervate at Booth 1131 at SBS 2011.