Why Customer Feedback is Gold: BioTek CEO Briar Alpert Shares his Secrets to Success

Feedback from customers is “gold” – whether positive or negative. That’s the view of BioTek President and CEO, Briar Alpert, who says the leading life sciences instrument manufacturer takes firm action on the basis of those responses. Also, hear how Briar uses the power of ‘curious people’ to explore new ideas for growth and his thoughts on retaining staff and other ways to establish a competitive advantage in the scientific industry.

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