Sphere Fluidics updates brand identity to align with global commercial growth strategy

Sphere Fluidics, a company developing single cell analysis systems underpinned by its patented picodroplet technology, recently announced the introduction of new branding to align with its global commercial growth strategy. The update has been introduced to better reflect the Company’s customer-centric approach and showcase its pioneering single cell discovery and analysis technology, following a period of significant growth and program success.

Sphere Fluidics’ range of novel cell encapsulation products for single cell analysis and isolation are aimed at easing customer workflows to accelerate scientific discovery. The Company’s proprietary platform, Cyto-Mine^®, uses its picodroplet microfluidic technology and is capable of screening up to 40 million cells in several hours, while maintaining viability, to greatly increase throughput and support acceleration of biopharmaceutical discovery and development, cell therapy, and synthetic biology workflows. Sphere Fluidics’ core focus is on working with scientists to solve throughput challenges.

The Company has seen a period of significant growth over the last 12 months, including expansion to its new facilities at Granta Park, Cambridge, UK, and the recent announcement of its involvement in the EU-funded research program, 3DSecret. 3DSecret is bringing together multidisciplinary experts to develop cutting-edge technologies to investigate the stochastic patterns behind metastasis at the single-cell level, to predict cancer evolution.

Dr. Frank F Craig, CEO, Sphere Fluidics, commented: “We’re focused on transforming single cell screening and isolation, working alongside customers to streamline their workflows. The rebrand signifies our ongoing commitment to growth, the strength of our position in the market as specialists in single cell analysis, and as providers of future-proof technology in this field.”

Dr. Claire Cox, Director of Global Marketing, Sphere Fluidics, added: “Our new identity is a natural progression, as we strive to ensure our brand reflects our customer-centric, forward-thinking, innovative ethos. The change in look and tone is part of this evolution, reflecting the enormous growth and positive change Sphere Fluidics has undergone in the last year, in terms of recruitment in exceptional talent and senior leadership.”

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